What if your shopping list already included milk, fruit, and formula — without needing to pay out of pocket?
That’s exactly what this NHS-backed programme is doing. It’s already making a real difference in the lives of families across the country.
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Here’s everything you need to know to start using it.
✅ What You Can Receive
Support includes access to:
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- 🥛 Milk (whole, semi-skimmed or skimmed)
- 🍎 Fruit and vegetables — fresh, frozen or tinned
- 🍼 Infant formula
- 🥫 Pulses like lentils, beans, and chickpeas
- 💊 Free NHS-approved vitamins for parents and children
These essentials are part of a national effort to improve nutrition where it’s needed most.
💷 How Much Help Can You Get?
Weekly amounts vary depending on your situation:
- £4.25 per week for each child under 4
- £8.50 per week if you’re pregnant or have a baby under 1
Payments are added automatically every 4 weeks and continue for as long as you qualify.
🛍️ Where Can You Use This Benefit?
You can shop for eligible items at trusted retailers like:
- Tesco
- Lidl
- Aldi
- ASDA
- Iceland
- Co-op
- And many local shops
There’s no paperwork at checkout — just a simple way to make your weekly shopping easier.
📝 How to Apply
It only takes a few minutes to apply online. You’ll need:
- Your name and current address
- Date of birth
- National Insurance number
Once approved, you’ll start receiving support straight to your home.
📌 Who’s Eligible?
You may qualify if:
- You’re pregnant
- You have a child under 4
- You receive Universal Credit, Income Support, or Child Tax Credit
Even if you’re not sure, it’s worth checking. Many families who qualify don’t realise they do.
💡 No Need to Be a Citizen
If you live here and meet the criteria, you may be eligible.
The sooner you check, the sooner your support can begin.